ContentCraze — Official CPM Campaign Rules (Post Party / Creator Contest)

Publicly we may refer to these as “competitions.” In our Terms of Service and legal documents, these may be called “Campaigns” or “Creator Contests.”

These Official CPM Campaign Rules apply only to ContentCraze CPM / performance-based campaigns (also known as Post Party). They do not apply to the UGC Marketplace.

Last updated: March 2, 2026 (America/New_York)

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1) Definitions

• ContentCraze: Craze Software, LLC (d/b/a ContentCraze), the platform operator.
• Sponsor / Brand: the business funding a CPM Campaign budget and providing campaign requirements.
• Creator / Entrant / Participant: an eligible user who participates in a CPM Campaign.
• Campaign: a CPM / performance-based program (also called Post Party, CPM Campaign, or Creator Contest) where Creators may earn based on verified results, subject to these Rules and the Campaign Schedule.
• Campaign Schedule: the per-Campaign cover page shown in the app that sets variables (Brand, start/end times, time zone, CPM rate, total budget, required hashtags/disclosures, submission limits, eligibility/geographies, measurement/verification details, etc.).
• Submission: a video posted to the Creator’s social media account (e.g., TikTok, Instagram) and submitted to ContentCraze under a live Campaign.
• Accepted / Acceptance: a Submission marked accepted/approved (including approval by ContentCraze as part of an admin review workflow on the Brand’s behalf). Accepted means the Submission is not rejected in the Services.
• Rejected: a Submission marked rejected/declined/removed/disqualified/not accepted.
• Verified Views: views and other measurable metrics determined by ContentCraze (using available data sources, including platform APIs where authorized) after integrity checks, used to calculate earnings.
• Entry Period: the start/end window shown in the Campaign Schedule.
• Earnings: the amount you may earn based on the CPM rate × Verified Views, subject to these Rules, the Campaign Schedule, and the Campaign budget cap.

Performance-based, not chance: CPM Campaign earnings are tied to performance metrics and compliance, not random selection.

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2) Eligibility

• Age (baseline): - United States: 13+; under 18 require verifiable parent/guardian consent where required. - European Union: 13+; under local digital consent age (13–16) require parent/guardian consent where required. - All other countries: 18+.
• You must comply with: - these Rules, - the Campaign Schedule, - ContentCraze Terms of Service, and - TikTok’s rules/policies.
• One ContentCraze account and one TikTok account per person (no duplicate or alternate accounts).
• You must connect/verify the correct TikTok account for accurate measurement.

ContentCraze is not sponsored, endorsed, or administered by TikTok, Instagram/Meta, or any other third-party platform.

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3) How to Enter (Posting + Submission)

• Post your video on the required platform (e.g., TikTok, Instagram, or as specified in the Campaign Schedule) and submit it through the ContentCraze app during the Entry Period.
• Submission timing: you must submit to ContentCraze within 15 minutes of the social media post time (to prevent use of older videos).
• Public visibility: your social media post must remain public and available through the Campaign and the verification period; otherwise it may be ineligible for Earnings.
• Submissions per Creator: as stated in the Campaign Schedule; default = up to 3 if not specified.
• Duplicates / re-uploads: may be allowed; each TikTok video ID counts as a distinct Submission.
• Archive copy: you authorize ContentCraze to store copies of your Submission (and any files you upload) for review, verification, integrity checks, and recordkeeping.

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4) CPM Earnings (No Leaderboard)

There is no leaderboard scoring system for CPM Campaigns. Earnings are calculated from Verified Views (and any other stated verified metrics, if applicable), subject to the Campaign’s CPM rate and total budget.

4.1 CPM rate and calculation

• The Campaign Schedule will state a CPM rate (e.g., “$X per 1,000 verified views”).
• Unless the Campaign Schedule says otherwise, Earnings are generally calculated as:

Earnings = (CPM Rate) × (Verified Views ÷ 1,000)

• ContentCraze may round calculations to the nearest cent and apply minimum thresholds shown in the Services.

4.2 Measurement window

• Unless the Campaign Schedule states otherwise, metrics are measured from the TikTok post time until the earlier of: - the Campaign end time, or - the time the Campaign is paused/ended or the budget is fully allocated/spent.

4.3 Budget cap and Campaign end

• Campaigns have a total budget cap set by the Brand. The Campaign may end when: - the time window ends, or - the budget is fully allocated/spent, or - the Brand or ContentCraze pauses/ends the Campaign under the Program Rules.
• If multiple Submissions accrue results near the time a Campaign budget is reached, ContentCraze may apply a reasonable allocation method (including time-based cutoff and/or pro-rating) to keep total payouts within the budget cap. Decisions are final.

4.4 No guarantee

• ContentCraze does not guarantee any minimum performance, distribution, or Earnings. Views and results may fluctuate due to platform behavior and limitations.

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5) Review, Verification, Adjustments

• Submissions may be reviewed for compliance with these Rules and the Campaign requirements. ContentCraze may perform admin review/approval as a convenience for Brands.
• ContentCraze may verify results using available sources (including TikTok APIs where authorized) and may: - exclude invalid or suspicious activity, - correct technical errors, - adjust Verified Views and Earnings, - require additional verification steps.

If a Submission is deleted, made private, geo-blocked, or otherwise unavailable during the measurement/verification period, it may become ineligible for Earnings.

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6) Authenticity & Anti-Fraud

You may not manipulate participation or metrics, including by:

• bots, click farms, purchased views/likes/comments/shares, engagement pods,
• misleading “view exchange” schemes,
• deceptive or coercive tactics to force interactions.

ContentCraze may withhold, reduce, or deny Earnings, disqualify Submissions, and/or suspend accounts for violations or suspected manipulation.

Paid media / boosting

• Creator-run boosting or paid distribution is prohibited during the earning window unless the Campaign Schedule expressly allows it.
• If paid distribution is detected (whether by the Creator or any third party), ContentCraze may exclude related views from Verified Views.

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7) Prohibited Content & Conduct

Submissions must not include (or promote) prohibited content, including:

• illegal activity or instructions for illegal activity,
• hate, harassment, threats, discrimination, extremist content,
• graphic violence or unsafe/dangerous acts,
• sexually explicit content or any content involving minors,
• IP infringement (copyright/trademark) or misuse of likeness,
• scams/spam/misleading claims,
• privacy violations or doxxing,
• undisclosed advertising where disclosure is required (e.g., missing #ad).

ContentCraze may remove/disqualify any Submission that violates these Rules, TikTok rules, the Campaign Schedule, or applicable law.

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8) Ownership & Rights (Important)

These Rules are intended to align with the ContentCraze Terms of Service and Creator Assent.

8.1 Creators retain ownership of Rejected Submissions

If your Submission is Rejected, you keep ownership (subject to ContentCraze’s limited operational license to host/store/display for platform operations and records).

8.2 Brand ownership of Accepted Submissions

If your Submission is Accepted, you agree that the Brand owns it outright (worldwide, perpetual, exclusive), and may use it (including for ads), with or without credit, as described in the Terms/Assent.

8.3 Your likeness and permissions

You represent you have the rights/permissions to include:

• any music, footage, trademarks, and other third-party materials, and
• any identifiable people (or you have removed/blurred them as needed).

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9) Disqualification, Enforcement, and Changes

ContentCraze may disqualify any Submission or Creator that violates these Rules, the Campaign Schedule, TikTok rules, the Terms of Service, or law.

ContentCraze may modify, suspend, pause, or cancel a Campaign if fraud, technical issues, legal issues, or other factors impair integrity or operations.

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10) Payouts, Timing, and Taxes

• Payouts are handled through a third-party payment provider (e.g., Stripe). Creators must complete required onboarding/KYC and tax forms (e.g., W-9/W-8BEN where applicable).
• Minimum payout threshold: Creators may be required to meet a minimum (e.g., US$5) before requesting a payout in the app.
• Payout timing: Earnings become payable only after verification and integrity review. ContentCraze may delay payouts for investigations or compliance checks.
• Taxes: Creators are responsible for taxes on Earnings.

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11) Disputes

If you believe there is a calculation error or eligibility mistake, you must dispute it within the dispute window stated in the Terms of Service (or any shorter window shown in the Campaign Schedule for that Campaign). Disputes must be submitted via the contact method shown in the Services.

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12) Campaign Schedule Controls Variables

Each Campaign includes a Schedule that may specify:

• Sponsor/Brand and campaign description
• Entry Period (start/end) and time zone
• CPM rate and total budget cap
• Required hashtags/mentions and disclosures (e.g., #ad)
• Creative requirements and prohibited themes
• Eligibility/geography restrictions (void where prohibited)
• Submission limits per Creator
• Measurement window and verification details
• Any additional bonuses, minimums, or special terms (if offered)

If the Schedule conflicts with these Rules, the Schedule controls only for items it is allowed to vary (dates, geography, submission limits, CPM rate, budget, measurement details). These Rules and the Terms/Assent control for ownership transfer and integrity enforcement.

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13) General

• Not a lottery, raffle, or game of chance.
• Void where prohibited; ContentCraze may restrict jurisdictions.
• Not affiliated with TikTok, Instagram/Meta, or any other third-party platform.
• Accepted Campaign Submissions may be used as source material for ContentCraze's Hook Lab feature (AI voice cloning and lip-sync), subject to the consent terms in the Creator Assent.
• Additional terms (privacy, arbitration/venue, DMCA, etc.) appear in the Terms of Service and Privacy Policy and are incorporated by reference.

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14) Contact

Questions about these Official CPM Campaign Rules? Email nick@contentcraze.io.