Terms of Service

Last updated: July 19, 2026

These Terms of Service (the “Terms”) form a binding agreement between Craze Software, LLC (d/b/a ContentCraze, “ContentCraze,” “we,” “us,” or “our”) and you (“you,” “User”). These Terms govern your access to and use of our website(s), brand web portal, creator mobile application, and related services (collectively, the “Services”).

Contact: nick@contentcraze.io Terms: https://www.contentcraze.io/terms-of-service Privacy: https://www.contentcraze.io/privacy-policy

Plain‑English summary: ContentCraze helps brands get short‑form UGC through (1) a Marketplace where creators submit finished videos and brands buy what they love, and (2) Campaigns (also called Post Party, CPM Campaign, or Creator Contest) where creators may earn based on verified performance (for example, pay per 1,000 views) subject to a brand’s budget and program rules. If your video is Accepted (not rejected), the Brand owns it outright. Brands: you may only use videos you have Accepted. Downloading, reposting, or repurposing a video that has not been Accepted is treated as Accepting it, and you will be charged for it; we also reserve all other remedies, including suspension and legal action. Campaign budgets are refundable only within 7 days of funding (see Section 9.5).

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1) Acceptance of Terms

By creating an account, clicking “I Agree,” submitting content, purchasing content, or otherwise accessing or using the Services, you agree to these Terms and our Privacy Policy.

These Terms also incorporate by reference:

• any program‑specific rules, briefs, requirements, schedules, and policies presented in the Services for the Marketplace or any Campaign (collectively, “Program Rules”); and
• any creator assent or content‑transfer terms presented at submission or checkout (the “Creator Assent,” if shown).

If you do not agree, do not use the Services.

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2) Definitions

• “Brand” (also “Sponsor”): a business or organization using the Services to post a Marketplace brief or run a Campaign.
• “Creator”: an individual using the Services to submit UGC, participate in a Marketplace brief, or participate in a Campaign.
• “Marketplace”: the portion of the Services where Brands post briefs and Creators submit finished deliverables that may be purchased.
• “Campaign”: any program where Creators submit and/or post content tied to performance, CPM, prizes, budgets, or other incentives; a Campaign may also be referred to as Post Party, CPM Campaign, or Creator Contest.
• “Submission”: any content a Creator uploads, links, provides, or makes available through the Services, including videos, revisions, alternate cuts, thumbnails, captions, scripts, on‑screen text, raw files, and related assets.
• “Accepted” / “Acceptance”: a Submission that is marked accepted/approved/purchased (i) by the Brand, or (ii) by ContentCraze as part of our review/approval workflow (including approval on a Brand’s behalf). Accepted means the Submission is not rejected and is treated as accepted in the Services. Acceptance triggers the ownership transfer in Section 5.
• “Rejected”: a Submission marked rejected/declined, removed, disqualified, or not accepted.
• “Brand Materials”: Brand names, logos, product images, guidelines, and other assets a Brand provides.

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3) Eligibility, Accounts, and Security

3.1 Age and eligibility

You may use the Services only if you can form a binding contract where you live.

• United States: 13+; if under 18, you must have verifiable parent/guardian consent where required.
• European Union: 13+; if under your country’s digital age of consent (13–16), you must have verifiable parent/guardian consent where required.
• All other countries: 18+ unless Program Rules say otherwise.

3.2 Account rules

You agree to:

• provide accurate information;
• keep credentials secure;
• use only your own account (no unauthorized access);
• maintain any required third‑party accounts (e.g., TikTok) used for verification.

We may suspend or terminate accounts for suspected fraud, safety risk, or Terms violations.

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4) Service Overview; Roles

4.1 Marketplace

Brands post briefs; Creators submit finished deliverables with a stated price; Brands review and may accept/purchase, request changes, counter, or decline, as permitted by the brief and Program Rules.

4.2 Campaigns (Post Party / CPM Campaign / Creator Contest)

Brands create Campaigns with guidelines and incentives (for example, a CPM rate and total budget). Creators submit content and may earn based on verified results, subject to Program Rules, review, budget limits, and integrity protections.

Administrative review for CPM Campaigns: For CPM Campaigns, ContentCraze may review and accept/reject submissions as an administrative convenience for Brands. We review submissions using the Brand’s campaign description and guidance made available in the Services. A Brand may still flag a submission (including an Accepted submission) for removal or disqualification if it does not meet the Brand’s requirements or raises compliance/brand-safety concerns. See Section 8.5.

4.3 AI features

4.3.1 Craze Agent and AI-generated suggestions

The Services include an AI assistant (the "Craze Agent") and related AI features that may generate strategies, scripts, hooks, calls to action, on-screen text, campaign plans, budget and spend suggestions, creator-deal proposals, and other recommendations to help Brands and Creators plan and operate their programs.

• Suggestions only. All AI-generated strategies, scripts, hooks, proposals, and other outputs are suggestions, not guarantees or advice. The Craze Agent is a tool that assists the Brand; it is not the Brand's agent, employee, or representative, and it does not make decisions for the Brand.
• Brand approval is the Brand's own decision. Where the Services present an AI-generated proposal for a Brand to approve (including proposals relating to content, scripts, budgets or spend, creator deals, or campaign changes), the Brand's approval of that proposal constitutes the Brand's own instruction, decision, and authorization. The Brand is responsible for reviewing each proposal before approving it.
• No liability for approved actions. To the maximum extent permitted by law, ContentCraze is not liable for any loss, damages, costs, or claims arising out of or related to any action taken on the basis of a Brand-approved AI proposal, including content published, budgets spent, deals entered into, or campaign changes made.
• Responsibility for creative and claims. The Brand remains solely responsible for all content, claims, and disclosures in any AI-drafted creative it approves, publishes, or uses (including required disclosures such as #ad, claims substantiation, and any sector-specific rules), and for compliance with applicable law, advertising regulations, and platform rules.
• Brands control their inputs and may edit or discard any AI output. Users remain responsible for compliance, disclosures (e.g., #ad), and legal obligations.

4.3.2 Hook Lab (AI-generated video)

The Services include Hook Lab, which uses AI to generate new video hook variants from existing source videos. Hook Lab may:

• Transcribe source video audio and analyze hook structure.
• Generate new hook scripts using AI text generation, guided by Brand creative direction and tone preferences.
• Clone the speaker’s voice from the source video and produce new spoken audio.
• Lip-sync the generated audio onto the speaker’s face using AI-powered facial animation (producing synthetic video output).
• Render a composite video combining the AI-generated hook with the original video body.

Consent and authorization: By uploading or designating a source video for Hook Lab processing, the Brand (or authorized user) represents and warrants that:

• they have the right to process the source video through AI services, including voice cloning and lip-sync generation;
• if the source video contains a creator’s voice or likeness, the Brand has obtained the necessary rights (whether through Acceptance of a Submission under Section 5, or through separate agreement with the creator/speaker);
• they will review all Hook Lab outputs before use and will not publish, distribute, or use any output that is misleading, defamatory, or in violation of applicable law.

Synthetic content disclosure: Hook Lab outputs contain AI-generated voice and lip-sync elements. Depending on your jurisdiction and use case, you may be required to disclose that content contains AI-generated or synthetic elements (for example, under state synthetic-performer disclosure laws, FTC guidelines, or platform policies). You are solely responsible for any required disclosures.

No guarantees: Hook Lab outputs are experimental. We do not guarantee that outputs will accurately replicate the original speaker’s voice, delivery, or appearance, or that outputs will be suitable for any particular use.

4.3.3 Playbook Research

The Services include research tools that analyze publicly available content (e.g., trending videos on TikTok and Instagram) to surface performance patterns, content themes, and strategic insights. We may use third-party data providers to retrieve publicly available metadata and metrics for this purpose. Research outputs are informational and do not constitute guarantees of performance.

4.4 Our role

ContentCraze provides the platform, workflows, and verification tooling. We are not your agent, employer, or representative and we do not guarantee any outcomes (including views, performance, earnings, or sales).

4.5 Independent contractors; no employment or joint employment

Creators participate through the Services as independent contractors. Nothing in these Terms or the Services creates an employment, agency, partnership, joint venture, joint employer, or franchise relationship between a Creator and ContentCraze, or between a Creator and any Brand. Creators are not employees or agents of ContentCraze or of any Brand, are not entitled to any employee benefits, and are solely responsible for their own taxes, tax filings, insurance, tools, equipment, and expenses. Each Creator controls the manner and means by which they create content, subject only to the applicable Program Rules and brief. Brands and Creators are independent parties, and nothing in these Terms makes ContentCraze a party to the content, engagement, or arrangement between a Brand and a Creator.

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5) Content Ownership and Intellectual Property

5.1 Brand ownership of Accepted Submissions (important)

If a Submission is Accepted, the Creator sells/assigns full ownership of that Accepted Submission to the Brand, forever, worldwide.

To the maximum extent permitted by law:

• the Accepted Submission is deemed a “work made for hire” for the Brand; and
• if not a work made for hire, the Creator irrevocably assigns to the Brand all right, title, and interest (including all intellectual property rights) in and to the Accepted Submission.

This includes the exclusive right to:

• reproduce, distribute, publicly display, publicly perform, transmit, and otherwise exploit the Accepted Submission;
• create edits, adaptations, and derivative works (cropping, captions, dubbing, subtitles, remixing, compiling, etc.);
• use the Accepted Submission for organic and paid advertising on any platform;
• sublicense the Accepted Submission to the Brand’s agencies, affiliates, partners, ad accounts, vendors, and service providers.

Credit is optional. The Brand may use Accepted Submissions with or without attribution.

5.1.1 Moral rights waiver; further assurances

Where permitted by law, Creators waive (or agree not to assert) any “moral rights” or similar rights (including rights of attribution and integrity) in Accepted Submissions.

If reasonably requested, Creators agree to provide reasonable cooperation to help confirm or perfect the Brand’s ownership (for example, by providing final exported files you have, and signing a short confirmatory assignment), without additional compensation beyond what is stated in the applicable Program Rules.

5.2 Rejected Submissions

If a Submission is Rejected, the Creator retains ownership, subject to the limited licenses granted below.

5.2.1 No Brand use of non-Accepted Submissions; deemed Acceptance; enforcement (important)

Until a Submission is Accepted, it belongs to the Creator. Brands receive access to Submissions in the Services for review and evaluation only. Access to a Submission is not a license to use it.

Except as expressly permitted in writing by ContentCraze, a Brand may not do any of the following with a Submission that has not been Accepted (including pending, expired, and Rejected Submissions):

• download, save, copy, screen-record, or screenshot it;
• post, repost, publish, or distribute it on any platform or channel (organic or paid);
• edit, remix, or create derivative works from it;
• use it in advertising, whitelisting, Spark Ads, or any other commercial or promotional context; or
• otherwise use or exploit it, in whole or in part, inside or outside the Services.

Deemed Acceptance and payment. If a Brand uses a non-Accepted Submission in violation of this Section, that use constitutes the Brand's Acceptance of that Submission as of the time of first use. The Brand agrees that:

• the Brand will owe the applicable price for that Submission: (i) for Marketplace Submissions, the price stated in the Services; and (ii) otherwise, a reasonable content fee determined by ContentCraze in good faith based on comparable content purchases in the Services and the applicable Program Rules, plus any applicable platform fees;
• the Brand authorizes ContentCraze and our payment provider to charge the payment method on file for those amounts;
• the ownership transfer in Section 5.1 takes effect only upon receipt of payment in full; until then, the Creator retains ownership and all rights and remedies; and
• deemed Acceptance exists for the benefit of Creators and ContentCraze. It does not excuse the violation, and ContentCraze may pursue the remedies below instead of, or in addition to, deemed Acceptance.

Other remedies. Unauthorized use of a non-Accepted Submission violates these Terms and may infringe the Creator's copyright, publicity, and other rights. In addition to any deemed Acceptance charges, ContentCraze may: suspend or terminate the Brand's account (Section 15); pause or end the Brand's programs; share relevant information with the affected Creator so the Creator can enforce their rights; and pursue any other remedy available at law or in equity, including injunctive relief and damages. Where permitted by law, the Brand will reimburse ContentCraze's reasonable costs of enforcement and collection (including reasonable attorneys' fees).

5.3 Limited permission back to Creators (portfolio)

Even though the Brand owns Accepted Submissions, the Creator may:

• display Accepted Submissions in their portfolio for self‑promotional purposes; and
• keep the content live on their social profile only if posting is required by the applicable Program Rules or brief.

This permission is non‑exclusive, non‑transferable, revocable, and for self‑promotion only. A Brand may request removal in reasonable circumstances (e.g., legal/compliance/brand safety).

5.4 License to ContentCraze (platform operations)

You grant ContentCraze a worldwide, non‑exclusive license to host, store, reproduce, display, transmit, and otherwise use Submissions and Brand Materials as necessary to:

• operate the Services;
• share Submissions with the relevant Brand;
• review for compliance and quality;
• maintain records and audit trails;
• investigate fraud, disputes, and trust & safety issues;
• comply with legal obligations.

5.5 Name, likeness, and publicity rights

To the extent permitted by law, Creators grant the Brand and ContentCraze the right to use the Creator’s name, handle, image, voice, likeness, and biographical info as shown in the Submission in connection with the Accepted Submission and related marketing.

AI processing of likeness and voice (Hook Lab): Where a Creator’s Accepted Submission is used as source material for Hook Lab, the Creator’s grant of rights under this Section and Section 5.1 includes the right for the Brand and ContentCraze to:

• clone the Creator’s voice from the Accepted Submission for the purpose of generating new spoken audio;
• generate AI lip-synced video using the Creator’s facial likeness from the Accepted Submission;
• use, distribute, and sublicense the resulting AI-generated outputs in the same manner as the underlying Accepted Submission.

Creators represent they have permission from all identifiable persons in the Submission, or have removed/blurred them as required by Program Rules.

5.6 Your responsibilities regarding rights and clearances

You agree that:

• you will submit only content you have the rights to submit and transfer;
• music and audio usable on social platforms may not be cleared for off‑platform advertising;
• Creators are responsible for ensuring they have rights/permissions to include third‑party materials in Submissions;
• Brands are responsible for how they use Accepted Submissions and for obtaining any additional rights/clearances required for their intended use;
• Brands represent and warrant that they own or have secured all rights and licenses necessary for any materials they upload for compositing, editing, or inclusion into creator videos (including brand assets, product images, b-roll, video clips, music, and logos), and that ContentCraze's and Creators' use of those materials as directed by the Brand will not infringe or violate any third-party rights.

5.7 Ownership of Hook Lab outputs

Hook Lab outputs are derivative of the Brand's source video (or the Brand's Accepted Submission). The Brand owns Hook Lab outputs generated from their source material, subject to the same terms as the underlying Accepted Submission or source video. ContentCraze retains no ownership interest in Hook Lab outputs beyond the limited operational license in Section 5.4.

5.8 ContentCraze IP

The Services (including software, design, trademarks, AI models and pipelines, scoring/verification methods, and documentation) are owned by ContentCraze or its licensors. Except as expressly permitted, you may not copy, modify, reverse engineer, or exploit the Services.

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6) Submission Rules, Integrity, and Moderation

6.1 Program Rules control

Each Marketplace brief and each Campaign may have Program Rules (deliverables, deadlines, posting requirements, disclosures, eligibility, budgets, and verification criteria). Program Rules control for that program.

6.2 Authenticity and fraud prevention

You may not manipulate metrics or participation through bots, click farms, engagement pods, purchased views/likes/comments, or other inauthentic behavior. We may audit, discount suspicious activity, disqualify Submissions, or withhold payouts.

6.3 Review and enforcement

We may review, reject, remove, disable, or disqualify any Submission that violates these Terms, Program Rules, law, or platform integrity standards.

CPM Campaign admin review: In CPM Campaigns, ContentCraze may act as the reviewer/approver on a Brand’s behalf. This does not make ContentCraze the publisher of a Creator’s content on third-party platforms, and it does not shift the Brand’s responsibility for compliance or for use of Accepted submissions. (See Section 8.5.)

6.4 No duty to pre-screen, endorse, or verify

ContentCraze has no obligation to pre-screen, monitor, endorse, or verify any Submission, Brand Materials, product claim, or other user content, and does not do so as a matter of course. Any review, acceptance, approval, or moderation step in the Services (including the CPM Campaign admin review described in Section 8.5, the approve-before-post review described in Section 8.9, and any approval action presented to a Brand or the Craze Agent) is an administrative convenience only. It is not a legal, regulatory, advertising-compliance, safety, or accuracy review, and it does not verify that any content is truthful, substantiated, non-infringing, or compliant with law, platform rules, or third-party rights. All content is the responsibility of the party who provides it: Creators are responsible for the Submissions they create, and Brands are responsible for the Brand Materials, briefs, guidance, disclosures, and product claims they provide and for how they use Accepted Submissions.

6.5 Endorsements, disclosures, and FTC compliance

Content produced through the Services is advertising, and both Brands and Creators are responsible for complying with the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), the FTC Act, and comparable laws, as well as applicable platform disclosure policies.

• Creators: You are responsible for clear and conspicuous disclosure of any material connection to a Brand on content you post to your own account (for example, including #ad or an equivalent disclosure required by the applicable program or platform).
• Brands: You are responsible for setting compliant disclosure requirements in your campaigns and briefs, for the truthfulness and substantiation of any claims about your products or services, and for ensuring the content you approve and use complies with advertising law.
• Default #ad requirement. The Services may apply a default disclosure requirement (such as a #ad hashtag) to campaign content. A Brand that removes, weakens, or overrides that default disclosure requirement assumes responsibility for any resulting non-compliance and agrees that ContentCraze is not responsible for the Brand's decision to do so.
• ContentCraze does not police or guarantee any party's disclosures or compliance (see Section 6.4).

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7) Marketplace Program Terms

7.1 Briefs, submissions, and pricing

Creators may submit finished deliverables and set a price if allowed by the brief. Brands may accept/purchase, counter, request changes, or decline.

7.2 Response windows; protecting creators

If the Services show a response window (for example, “3 days to respond”), that window is part of the Program Rules.

To protect our Creator community and keep high-quality submissions flowing:

• if a Brand does not respond within the window, the brief may be paused on the Creator side (meaning no new submissions can be made while paused); and
• any existing, unaccepted submissions may automatically expire (and will not be treated as Accepted).

Expired submissions remain the Creator’s property (subject to the limited licenses in these Terms) unless and until they are later Accepted.

7.3 Posting requirement and optional CPM incentives

Some Marketplace briefs may require the Creator to post the Accepted Submission on the Creator’s own social account and/or include additional performance incentives (for example, a CPM rate for verified views within a stated period). Those terms will be shown in the brief and control.

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7.4 Purchases are final (except where required by law)

Because Marketplace purchases involve immediate transfer of ownership rights to custom creator content, all Marketplace purchases are final once a Submission is Accepted, except where a refund is required by applicable law or expressly stated in the applicable Program Rules. If you believe there is an error, you must notify us within the dispute window in Section 9.4.

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8) Campaign Terms (Post Party / CPM Campaign / Creator Contest)

8.1 Posting requirement

For CPM Campaigns, participation requires posting the content to the Creator’s own social media account (e.g., TikTok, Instagram) as specified in the Program Rules.

8.2 Performance-based earnings and budgets

Campaign earnings (if any) may be calculated based on verified results (for example, a CPM rate per 1,000 verified views). Campaigns may have:

• a total budget cap;
• a CPM rate;
• a minimum payout threshold;
• a verification period;
• submission limits per Creator.

A Campaign may end when the budget is fully allocated/spent, the time window ends, or the Brand or ContentCraze pauses/ends the Campaign per Program Rules.

8.3 Verification and adjustments

We may use third-party data (including platform APIs) to verify results. We may adjust calculations to exclude suspicious or invalid activity.

8.4 No guarantee

Views and results may change over time and may be subject to platform limitations. We do not guarantee any earnings.

8.5 Admin review on a Brand’s behalf; Brand flagging; no liability (important)

For CPM Campaigns, ContentCraze may provide an administrative review, acceptance, and rejection workflow on a Brand’s behalf to make participation easier for the Brand.

You understand and agree that:

• No duty / no guarantee: Our review is discretionary and is not a guarantee that any submission complies with the Brand’s requirements, the Brand’s internal policies, applicable law, advertising regulations, platform rules, or third-party rights.
• Brand remains responsible: The Brand is solely responsible for determining whether and how to use any Accepted submission, including for paid advertising, and for ensuring compliance (including required disclosures such as #ad, claims substantiation, and any sector-specific rules).
• Brand may flag and request removal: A Brand may flag any submission (including an Accepted submission) for removal, takedown, or disqualification if the Brand believes it does not meet requirements or presents legal/compliance/brand-safety risk.
• Our actions are discretionary: Upon a flag or otherwise, we may (but are not obligated to) remove, disable, or reclassify a submission; pause a Creator; or adjust eligibility and/or earnings calculations in accordance with Program Rules and our integrity protections.
• Ownership transfer still applies: If a submission is Accepted, the ownership transfer in Section 5 applies even if the Brand later requests removal from the Services. Removal affects availability on the Services, not the Brand’s ownership rights.
• Limitation of liability: To the maximum extent permitted by law, ContentCraze will not be liable for any loss, damages, costs, or claims arising out of or related to (i) our review or approval decisions, (ii) a Brand’s use or non-use of an Accepted submission, or (iii) any flagging/removal/disqualification process.

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8.6 Contests, prizes, and additional rules

Some Campaigns may be presented as “contests” or may include prizes, leaderboards, or other incentives. If a Campaign includes a prize or contest element, additional official rules and eligibility requirements may apply and will be displayed in the Services (“Contest Rules”).

Contest Rules may include (without limitation) eligibility criteria, scoring/selection methods, tie-breakers, prize descriptions and approximate retail value (ARV) if applicable, timelines, tax responsibility, and any required releases.

To the extent there is a conflict, the Contest Rules control for that Campaign.

8.7 Campaign edits; changes apply prospectively (no retroactive disqualification for rule changes)

Brands may update their Campaign guidance, creative direction, or requirements (“Campaign Edits”) during a Campaign. ContentCraze may review and implement such Campaign Edits in the Services.

Unless the updated Contest Rules/Program Rules expressly state otherwise, Campaign Edits apply prospectively only:

• Submissions Approved/Accepted before the effective time of the change will not be disqualified solely because of a later rule change.
• However, ContentCraze may remove, disable, reclassify, or disqualify any submission at any time if it (i) violates law, platform rules, or third-party rights, (ii) involves fraud or inauthentic activity, or (iii) did not comply with the rules in effect at the time the submission was made.

8.8 Ending a Campaign early

Brands may request to pause or end a Campaign early at any time. ContentCraze may implement a pause or early end in our sole discretion (including to protect the Creator community and the integrity of the Services).

If a Campaign is paused or ended early:

• no future earnings will accrue after the pause/end effective time;
• ContentCraze may close submissions and/or expire pending submissions;
• previously paid amounts remain paid and final; and
• any handling of remaining budget is governed by Section 9.5 and any applicable Program Rules.

8.9 Paid-creative Campaigns (approve-before-post)

Some Campaigns operate on an approve-before-post basis (a "paid-creative Campaign"), typically for a flat fee rather than a CPM rate. In a paid-creative Campaign:

• The Creator uploads a video for the Brand's review before it is posted publicly.
• The Brand (or ContentCraze on the Brand's behalf as an administrative convenience under Section 8.5) reviews each video and may approve it for posting, request changes, or reject it. A video is not cleared to post until it is approved, and the Brand may reject a video that does not meet the Brand's requirements.
• After a video is approved for posting, the Creator posts it to the Creator's own social account and attaches the resulting post URL (and, where required for TikTok, a Spark Ads authorization code) in the Services.
• The Creator's Submission is treated as Accepted for that approved, posted video, and the associated payment obligation (for example, an agreed flat fee and any applicable bonuses) becomes due and is processed when the Creator attaches the posted URL in the Services, subject to verification, budget availability, and these Terms. Approval of a video for posting does not by itself trigger payment; attachment of the posted URL does.
• Ownership of the approved, posted video transfers to the Brand as an Accepted Submission under Section 5 upon Acceptance.
• All other Campaign terms in this Section 8 and the payment terms in Section 9 apply to paid-creative Campaigns except as expressly modified in this Section 8.9 or the applicable Program Rules.

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9) Payments, Fees, Taxes, and Chargebacks

9.1 Payments and payout providers; payout requests

We use third-party payment providers (such as Stripe) to process purchases and payouts. You agree to comply with those providers’ terms.

Creators may be required to complete identity verification (KYC) and provide tax forms (e.g., W-9/W-8BEN). If a Creator cannot or will not complete onboarding, we may delay or decline payouts as required by law or provider policy.

Minimum payout: Creators may request CPM Campaign payouts once they have at least US$5 in eligible payable earnings.

Payout requests cadence: Creators can request CPM Campaign payouts every 7 days through the mobile app. ContentCraze handles payouts (including payment processing and required compliance checks) and may delay or hold a payout where required by law, provider policy, fraud prevention, or dispute review.

Platform fee: A platform fee of up to nine percent (9%) is deducted from Creator payouts, as shown in the Services at payout time.

9.2 Brand funding and fees

Brands agree to fund purchases, budgets, and any platform fees displayed at checkout or in Program Rules. Unfunded or reversed payments may result in suspension, cancellation, or other remedies.

9.2.1 Brand subscriptions; plan limits; overage charges

Brands may subscribe to a paid plan (or use a free plan) that provides access to features and sets usage limits (for example: the number of Campaigns you can run, the number of Marketplace briefs you can publish, and the number of video purchases included per billing cycle). Plan details (including pricing, included usage, and overage rates) are shown at checkout (and in your plan management/billing settings) and may change from time to time. Any changes apply prospectively as described in the Services.

Billing and auto-renewal: Unless otherwise stated at checkout, paid plans are billed in advance on a recurring monthly basis and automatically renew until canceled.

Plan usage limits:

• Limits are measured per billing cycle unless stated otherwise.
• Included usage generally does not roll over to the next billing cycle.
• “Ever” or “lifetime” limits (if shown for a plan) apply to the Brand account across its lifetime (even if you cancel and later resubscribe).
• We may enforce limits by disabling new actions (for example, preventing new briefs or Campaigns) until your next billing cycle, you upgrade, or you purchase additional usage.

Overage charges: If your plan includes overage pricing (for example, an additional fee per extra video purchase), you authorize us and our payment provider to charge the payment method on file for overage amounts as they are incurred or at the end of the billing cycle, as described at checkout.

Upgrades/downgrades/cancellation: You can change or cancel your plan in the Services. Changes may take effect immediately or at the next billing cycle as shown in the Services. Unless required by law, subscription fees are non-refundable and we do not provide credits for partial billing periods.

Non-payment: If your payment fails or is reversed, we may suspend or downgrade your access and/or cancel unpaid programs.

9.2.2 Fees shown at checkout

Any additional fees (including platform fees, payment processing fees where disclosed, and overages) will be shown in the Services before you are charged.

9.3 Taxes

Users are responsible for their own taxes. We and our payment providers may issue tax documentation as required by law.

9.4 Disputes, chargebacks, and time limits

You agree not to initiate fraudulent chargebacks. We may suspend accounts, reverse access, and pursue lawful collection for unpaid amounts.

Dispute window: Brands and Creators must raise any dispute related to acceptance/rejection, earnings calculations, payouts, purchases, or charges within 7 days of the event giving rise to the dispute (or within 7 days of when it reasonably should have been discovered).

How to dispute: Email nick@contentcraze.io with the relevant program, submission/campaign identifiers, screenshots where applicable, and a description of the issue. We may require additional information to investigate.

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9.5 Refunds, credits, and Campaign budgets (important)

Except where required by law, ContentCraze does not provide refunds or credits for:

• unused subscription time,
• unused included usage,
• expired submissions,
• Campaign outcomes, performance, or results,
• platform/processing fees where disclosed,
• or amounts already paid out (or initiated for payout) to Creators.

No reversals after payout: Once Creator earnings are paid out (or a payout/transfer is initiated), those amounts are final and will not be reversed or clawed back from Creators.

Early-ended Campaigns; remaining budget: If a Brand requests to end a Campaign early, ContentCraze may, in its sole discretion, issue a refund of the Brand’s remaining, unallocated budget that has not been paid out to Creators, less any applicable fees, chargebacks, or amounts owed. Any such refund of remaining budget (if provided) is a discretionary courtesy and is not a contractual entitlement. ContentCraze is not obligated to provide any refund unless required by law or expressly stated in applicable Program Rules.

7-day limit on Campaign budget refunds (important): Any request to withdraw or refund a Campaign budget (including remaining, unallocated budget) must be made within seven (7) days of the date the budget was funded (paid). After that 7-day window, Campaign budgets are non-refundable and non-withdrawable, except where a refund is required by applicable law. Within the 7-day window, any refund of remaining, unallocated budget that has not been paid out (or accrued) to Creators remains discretionary as described above, less any applicable fees, chargebacks, or amounts owed. By funding a Campaign, the Brand acknowledges and agrees to this refund policy.

Refunds, if any, will be issued only if expressly required by law or explicitly stated in applicable Program Rules.

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10) Communications (Email, Push, SMS)

We may send transactional communications about your account and programs.

SMS/Text messaging program

If you opt in to receive SMS/text messages from ContentCraze, the following terms apply:

• Program name: ContentCraze Alerts
• Program description: You may receive text messages related to your account activity, campaign updates, submission status, payout notifications, and other service-related alerts. If you separately opt in to marketing messages, you may also receive promotional content.
• Opt-in: By providing your phone number and checking the SMS opt-in checkbox (or replying with a keyword such as START), you expressly consent to receive recurring automated text messages from ContentCraze at the number provided. Opting in to SMS is entirely optional and is not required to create an account, make a purchase, or use the Services.
• Message frequency: Message frequency varies based on your account activity and preferences.
• Message and data rates: Standard message and data rates may apply depending on your mobile carrier and plan.
• Opt-out: Reply STOP to any message to opt out of all ContentCraze text messages. You will receive a single confirmation message. You may also opt out in your account settings or by emailing nick@contentcraze.io.
• Help: Reply HELP to any message for support information, or email nick@contentcraze.io.
• Supported carriers: Major U.S. carriers are supported. Carriers are not liable for delayed or undelivered messages.
• No sharing of opt-in data: We will not sell, rent, or share your phone number or SMS opt-in consent with any third parties or affiliates for their own marketing purposes. Your opt-in data is used solely to send you ContentCraze messages as described above.
• SMS service provider: We use Twilio as our SMS delivery provider. Your phone number is shared with Twilio solely for the purpose of delivering text messages on our behalf, subject to Twilio's privacy policy and data-processing agreements.
• Consent is not a condition of purchase. You are not required to opt in to SMS to use the Services, create an account, subscribe to a plan, or complete any transaction.

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11) Privacy

Our Privacy Policy describes how we collect, use, and share information, including information used to provide AI‑Viral Tips. By using the Services, you consent to our practices described in the Privacy Policy.

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12) Third‑Party Platforms and Integrations

The Services may integrate with third‑party platforms such as TikTok, Instagram, and others. Your use of third‑party platforms is governed by their terms.

ContentCraze is not affiliated with, sponsored by, or endorsed by TikTok, Instagram/Meta, or any other third‑party platform. We are not responsible for third‑party platform availability, actions, or policy changes.

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13) Acceptable Use

13.1 Sanctions; restricted parties

You may not use the Services if you are (or are owned/controlled by) a person or entity restricted under U.S. sanctions laws, or located in a comprehensively sanctioned jurisdiction, or otherwise prohibited from using the Services by applicable law. We may screen, suspend, or terminate access to comply with law and payment-provider requirements.

13.2 Prohibited uses

You may not use the Services to:

• violate law or third‑party rights (including IP, privacy, publicity);
• submit harmful, hateful, harassing, violent, sexually explicit, or otherwise prohibited content;
• download, save, screen-record, repost, or otherwise use any Submission that has not been Accepted (see Section 5.2.1);
• spam, scrape at scale, reverse engineer, or interfere with the Services;
• attempt to manipulate results, rankings, or verification.

We may remove content and restrict or terminate access.

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14) Copyright and IP Complaints (DMCA)

ContentCraze complies with the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512. This Section describes how to submit a notice of claimed infringement, how to submit a counter-notification, and our repeat-infringer policy.

14.1 Notice of claimed infringement

If you believe content on the Services infringes your copyright, you may submit a notice to our designated agent at nick@contentcraze.io (subject line: “DMCA Notice”). You may also mail notice to: Craze Software, LLC (d/b/a ContentCraze), Attn: DMCA Agent, 131 Continental Dr Ste 305, Newark, DE 19713, USA. To be effective, your notice must include:

• identification of the copyrighted work claimed to have been infringed;
• identification of the allegedly infringing material and information reasonably sufficient to let us locate it (for example, the URL or submission identifier);
• your name, mailing address, telephone number, and email address;
• a statement that you have a good‑faith belief that the use of the material is not authorized by the copyright owner, its agent, or the law;
• a statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf; and
• your physical or electronic signature.

Upon receipt of a valid notice, we may remove or disable access to the material and will make reasonable efforts to notify the party who provided it.

14.2 Counter-notification (17 U.S.C. § 512(g))

If you believe material you provided was removed or disabled by mistake or misidentification, you may submit a counter-notification to our designated agent at nick@contentcraze.io (subject line: “DMCA Counter-Notification”) or by mail to the address above. To be effective, your counter-notification must include:

• your physical or electronic signature;
• identification of the material that was removed or disabled and the location at which it appeared before it was removed or disabled;
• a statement, under penalty of perjury, that you have a good‑faith belief that the material was removed or disabled as a result of mistake or misidentification;
• your name, mailing address, and telephone number; and
• a statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if your address is outside the United States, for any judicial district in which ContentCraze may be found), and that you will accept service of process from the person who provided the original notice of infringement or that person's agent.

If we receive a valid counter-notification, we may restore the removed material in 10 to 14 business days after receipt, unless the original complaining party first notifies our designated agent that it has filed an action seeking a court order to restrain the allegedly infringing activity.

14.3 Repeat-infringer policy

It is ContentCraze's policy, in appropriate circumstances, to disable and/or terminate the accounts of Users who are repeat infringers. We may, in our sole discretion, terminate an account after a User has been the subject of repeated valid notices of infringement, or upon a single instance of egregious infringement, and we may take such action with or without prior notice. We may also remove or disable access to any allegedly infringing material.

14.4 Designated agent

Notices and counter-notifications must be sent to the designated agent identified in Sections 14.1 and 14.2. Notices or counter-notifications that do not substantially comply with the DMCA may not be effective.

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15) Suspension and Termination

We may suspend or terminate your access to the Services at any time if we reasonably believe you violated these Terms, Program Rules, provider policies, or law, or to protect the Services and users.

You may stop using the Services at any time.

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16) Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, CONTENTCRAZE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON‑INFRINGEMENT.

WE DO NOT GUARANTEE RESULTS, PERFORMANCE, VIEWS, OR EARNINGS.

AI-GENERATED CONTENT (INCLUDING HOOK LAB OUTPUTS) IS PROVIDED "AS IS." WE DO NOT GUARANTEE ACCURACY, QUALITY, LIKENESS FIDELITY, OR SUITABILITY OF AI-GENERATED OUTPUTS FOR ANY PARTICULAR PURPOSE. USERS ARE SOLELY RESPONSIBLE FOR REVIEWING AI OUTPUTS BEFORE USE AND FOR COMPLIANCE WITH ALL APPLICABLE LAWS AND PLATFORM POLICIES REGARDING SYNTHETIC OR AI-GENERATED CONTENT.

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17) Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CONTENTCRAZE AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST DATA, OR BUSINESS INTERRUPTION.

OUR TOTAL LIABILITY FOR ALL CLAIMS IN THE AGGREGATE WILL NOT EXCEED THE GREATER OF US$100 OR THE AMOUNTS PAID BY YOU TO CONTENTCRAZE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY.

Carve-outs. The foregoing limitations and the liability cap in this Section do not limit or apply to: (a) your indemnification obligations under these Terms (including Section 18); (b) your payment obligations (including a Brand's obligation to fund purchases, budgets, fees, overages, and any deemed-Acceptance charges under Section 5.2.1); or (c) any liability that cannot be limited or excluded under applicable law.

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18) Indemnification

You agree to defend, indemnify, and hold harmless ContentCraze and its affiliates, officers, employees, and agents from and against claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to:

• your Submissions, Brand Materials, or conduct;
• your violation of these Terms, Program Rules, or law;
• your violation of third-party rights.

Brand-specific indemnity (use of Accepted submissions and Brand-directed content): Brands further agree to defend, indemnify, and hold harmless ContentCraze from and against claims arising out of or related to:

• the Brand’s use, publication, distribution, or advertising of any Accepted submission;
• the Brand’s instructions, requirements, or campaign guidance (including any claims arising from how ContentCraze or the Craze Agent applied that guidance in an administrative review or approval workflow);
• content that Creators produce or post to their own accounts at the Brand’s direction or based on the Brand’s campaign briefs, requirements, or Brand-approved scripts, hooks, or creative, to the extent the claim arises from that direction or those approved materials; and
• the Brand’s compliance obligations (including disclosures, claims substantiation, required approvals, and any required licenses/clearances for the Brand’s intended uses).

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19) Changes to the Services or Terms

We may change the Services or these Terms. If we make material changes, we will provide notice (for example, in‑app or by email). Continued use after the effective date means you accept the revised Terms.

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20) Arbitration and Class Action Waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS.

Most issues can be resolved by emailing nick@contentcraze.io. If not, you and ContentCraze agree to resolve any dispute, claim, or controversy arising out of or relating to these Terms or the Services (“Dispute”) by binding individual arbitration, rather than in court, except that either party may seek relief in small claims court for qualifying matters.

• Governing law: The Federal Arbitration Act (FAA) governs this section.
• Administrator: Arbitration will be administered by the American Arbitration Association (AAA) under its applicable rules (Consumer or Commercial), as modified here.
• Venue: Delaware, unless the arbitrator permits remote proceedings or applicable rules provide otherwise.
• No class actions: Disputes must be brought individually. The arbitrator may not consolidate claims or preside over any class or representative proceeding.
• Injunctive relief: Either party may seek temporary or preliminary injunctive relief in court to protect rights pending arbitration.
• 30‑day opt‑out: You may opt out by emailing nick@contentcraze.io within 30 days of first accepting these Terms.

If the class action waiver is found unenforceable, this entire arbitration section will be unenforceable.

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21) Governing Law; Venue

These Terms are governed by the laws of the State of Delaware, without regard to conflict‑of‑laws rules. If a dispute is not subject to arbitration, venue will be in the state or federal courts located in Delaware, and you consent to their jurisdiction.

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22) Miscellaneous

• Entire agreement: These Terms, Program Rules, and the Privacy Policy are the entire agreement.
• Severability: If any provision is unenforceable, the rest remains in effect.
• Assignment: You may not assign without our consent; we may assign in connection with a merger, acquisition, or asset sale.
• No waiver: Failure to enforce is not a waiver.

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23) Contact

Craze Software, LLC (d/b/a ContentCraze) 131 Continental Dr Ste 305 Newark, DE 19713, USA nick@contentcraze.io