Privacy Policy

Last updated: March 2, 2026

This Privacy Policy explains how Craze Software, LLC (d/b/a ContentCraze) ("ContentCraze," "we," "us," or "our") collects, uses, discloses, and protects personal information when you use our services, including our websites, brand web portal, creator mobile app (iOS/Android), and related services (collectively, the “Services”). It also explains your choices and rights.

Plain-English note (privacy vs. ownership): This Privacy Policy is about personal information. Content ownership is governed by our Terms of Service and Creator Assent. In general, if a creator’s submission is “Accepted” (not rejected), the Brand owns that submission outright (forever, worldwide), even though the submission may still contain a creator’s likeness, voice, or handle.

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1) Who we are & how to contact us

• Company: Craze Software, LLC (d/b/a ContentCraze)
• Email: nick@contentcraze.io
• Postal address: 131 Continental Dr Ste 305, Newark, DE 19713, USA

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2) Scope

This Policy applies to personal information we process when:

• Creators use our mobile app to browse programs and submit content.
• Brands use our brand portal to create programs and review submissions.
• Anyone visits our websites or communicates with us (e.g., support).

This Policy does not cover:

• TikTok’s, Instagram’s, or other third-party platforms’ processing of your information on their platforms (see their respective policies).
• A Brand’s processing of information outside ContentCraze (e.g., the Brand importing content into its own systems).
• Third-party sites or services you access through links in our Services.

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3) Key terms (for privacy context)

• “Brand”: a business or organization using the Services.
• “Creator”: an individual using the Services to submit content.
• “Marketplace”: where Brands post briefs and Creators submit finished deliverables that may be purchased/Accepted.
• “Campaign”: a program that may be referred to as Post Party, CPM Campaign, or Creator Contest.
• “Submission”: content a Creator uploads, links, or provides through the Services (including edits, versions, captions, scripts, and related assets).
• “Accepted”: a Submission marked accepted/approved/purchased in the Services.

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4) Information we collect

A) Information you provide

Creators

• Account information (e.g., email, username/handle, password hashed, profile image if provided).
• Eligibility/age confirmation where required.
• Submissions and metadata you provide (e.g., TikTok link/ID, captions/hashtags, revisions/alternate cuts, thumbnails, scripts, on-screen text, raw files if required by Program Rules).
• Messages, feedback, and support requests.

Brands

• Account and team information (e.g., company name, contact name, work email).
• Brand profile details you provide (e.g., industry, goals, guidelines, creative direction, uploaded assets).
• Program setup details (briefs, campaign rules, resources, prize details, budgets, review notes).

Everyone

• Communications you send us (emails, forms, surveys, feedback).
• If you opt in to SMS: phone number, opt-in status, opt-in timestamp, and messaging preferences. We do not sell, rent, or share your phone number or SMS opt-in consent with third parties for their marketing purposes.

B) Information we receive from connected platforms (e.g., TikTok, Instagram)

If you connect a social media account (e.g., TikTok, Instagram), we receive information via that platform’s APIs only with your authorization and limited to the scopes you grant. This may include:

• Basic profile information (e.g., user ID, display name, avatar) and other profile fields provided by the platform.
• Video/content lists and metadata as permitted.
• Performance metrics for Submissions (e.g., views, likes, comments, shares, saves) for verification, leaderboards, and earnings calculations.

C) Payments & subscriptions (via Stripe and other providers)

Creators (payouts): Payment providers may collect identity/KYC and tax information (e.g., W-9/W-8BEN) and payout details. We typically receive limited information (e.g., onboarding status, payout status, and transfer identifiers), not full payment-instrument details.

Brands (subscriptions/purchases): Payment card details are handled by our payment processor(s). We may receive and store billing contact info, subscription plan, invoices/receipts, and limited payment status (e.g., last 4 digits, expiration month/year, payment success/failure).

D) Technical, device, and usage data

• IP address, approximate location (e.g., city/state derived from IP), timestamps.
• Device type, OS version, app version, language, time zone.
• Log data (pages/screens viewed, clicks, referrers, crash/error logs).
• Cookies or similar technologies on web; mobile SDK identifiers on app (see Cookies & analytics below).

E) Information we infer or generate

• Program participation, review status, and integrity/fraud signals (e.g., suspected inauthentic behavior).
• Aggregated statistics and reporting (e.g., total views across a program).
• Ranking/ordering signals for leaderboards or program views (e.g., sorting by performance).
• AI-generated tips (see AI features below) based on inputs and program/brand context.
• AI-generated video content through Hook Lab, including cloned voice audio, lip-synced video, and generated hook scripts derived from source video Submissions.
• Research insights derived from publicly available content metadata and metrics (e.g., trending topics, performance patterns).

We do not intentionally collect sensitive categories of personal information (e.g., health data). Some “sensitive” information (as defined by certain laws) may be processed incidentally (for example, a creator’s likeness/voice appearing in a Submission).

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5) How we use personal information

We use personal information to:

1. Provide and operate the Services (accounts, program participation, submission workflows, messaging, support).
2. Review and moderate Submissions for compliance with Program Rules and platform integrity (including admin review/approval workflows).
3. Verify performance (including through TikTok APIs where authorized), calculate earnings, and operate leaderboards/analytics.
4. Process payments and payouts, including subscriptions, purchases, and creator payouts via payment providers.
5. Communicate with you (service notices, receipts, support, policy updates). With consent where required, send marketing communications.
6. Run optional SMS programs (verification codes, alerts, updates; and marketing texts only where you opt in).
7. Protect the Services (fraud prevention, security monitoring, dispute handling, enforcement of Terms/Program Rules).
8. Improve the Services (analytics, troubleshooting, research, product development, quality assurance).
9. Generate AI-powered content through Hook Lab (voice cloning, lip-sync, hook script generation) and AI-Viral Tips, using source videos, Brand creative direction, and related metadata as described in Section 6.

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6) AI features

A) AI-Viral Tips (text suggestions)

The Services may include AI-powered features (e.g., “AI-Viral Tips”) that suggest hooks, angles, captions, CTAs, and on-screen text.

• Inputs: may include Brand profile information, program briefs, and metadata you provide in the Services.
• Outputs: are suggestions; users remain responsible for compliance and accuracy.

B) Hook Lab (AI-generated video)

The Services include Hook Lab, an AI-powered feature that generates new video hooks by processing existing creator Submissions or Brand-uploaded source videos. Hook Lab may:

• Transcribe source video audio to identify hook boundaries and content.
• Generate new hook scripts using AI text generation, guided by Brand creative direction and tone preferences.
• Clone the speaker's voice from the source video using AI voice synthesis to produce new spoken audio matching the generated hook script.
• Lip-sync the new audio onto the speaker's face in the source video using AI-powered facial animation (producing synthetic/”deepfake” visual output).
• Stitch the new AI-generated hook with the original video body to produce a final composite video.

Inputs processed by Hook Lab: source video (including the speaker's face, voice, and likeness), Brand creative direction, tone preferences, and metadata associated with the source video or Submission.

Outputs: AI-generated video variants that contain synthetic voice and lip-sync elements. Outputs are experimental and may not perfectly replicate the original speaker's delivery, tone, or appearance. Brands and users are responsible for reviewing all Hook Lab outputs before use and for ensuring compliance with applicable laws, platform rules, and disclosure requirements.

Voice and likeness processing: By uploading or designating source video for Hook Lab processing, the uploading user represents that they have the right to authorize such processing, including the cloning of any speaker's voice and the generation of synthetic lip-sync of any person appearing in the video. See also Section 5.5 (Name, likeness, and publicity rights) of our Terms of Service.

C) Playbook Research (public data analysis)

The Services include research tools that analyze publicly available content (e.g., trending TikTok and Instagram videos) to surface performance patterns and inform Brand strategy. We may use third-party data providers to retrieve publicly available metadata and metrics for this purpose.

D) General AI disclosures

• Model improvement: we may use aggregated and de-identified information to improve our features. We do not use your personal information to train publicly available foundation models.
• Third-party AI providers: We use third-party AI service providers (including for transcription, text generation, voice synthesis, facial animation/lip-sync, and data retrieval) to deliver these features. These providers process data under contractual protections, access controls, and data-processing agreements. We select providers whose terms prohibit using customer data to train general-purpose models.

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7) Legal bases (EEA/UK where applicable)

Where GDPR/UK GDPR applies, we process personal information based on:

• Contract (to provide the Services and Program Rules you request).
• Legitimate interests (to secure, improve, and measure the Services; prevent fraud; provide analytics and planning tools).
• Consent (e.g., TikTok connection, certain cookies/SDKs, marketing email/SMS where required).
• Legal obligations (tax, accounting, KYC, responding to lawful requests).

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8) How we share and disclose information

We may share personal information with:

A) Brands (program operations)

We share information with a Brand as needed to operate a Marketplace brief or Campaign, such as:

• Creator Submissions and related metadata (including creator handle/username, and performance metrics);
• Review status (Accepted/rejected) and feedback;
• Program analytics shown in the Services.

Important: Brands may use Accepted Submissions outside our Services. Their use is governed by their own policies and our Terms/Program Rules.

B) Service providers and vendors

We share information with vendors that help us run the Services (hosting, storage, analytics, customer support, email, SMS delivery, fraud prevention, security, payments, and AI processing). For AI features such as Hook Lab, source video data (including voice and likeness) may be transmitted to third-party AI providers for transcription, text generation, voice synthesis, and facial animation/lip-sync. These providers may access information only to perform services for us and are required to protect it under contractual data-processing agreements.

C) Platform integrations (TikTok, Instagram, and others)

If you connect TikTok, Instagram, or another integration we offer, information is exchanged as part of that integration and subject to the third party’s policies.

D) Legal, safety, and enforcement

We may disclose information to comply with law, respond to lawful requests, enforce our agreements, and protect users, partners, and the public.

E) Business transfers

If we are involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction.

No sale for money: We do not sell personal information for money. Some privacy laws define “sell” or “share” broadly (e.g., for targeted advertising). See Your choices & rights for opt-out options.

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9) Cookies, analytics, and interest-based advertising

We may use cookies and similar technologies on our websites and SDKs in our apps to:

• operate essential site/app functions,
• remember preferences,
• understand usage and improve performance,
• detect fraud and secure accounts.

Where required by law, we provide choices for non-essential cookies. You can also control cookies through browser settings and mobile OS privacy settings. If we engage in interest-based advertising or “sharing” for targeted advertising as defined by certain laws, we will provide an opt-out mechanism (see Your choices & rights).

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10) Data retention

We keep personal information only as long as reasonably necessary to:

• provide and secure the Services,
• operate programs (including verification, payouts, and dispute handling),
• comply with legal and accounting requirements,
• enforce our agreements and policies.

We may retain archival copies of Submissions and related metadata for integrity verification, audits, recordkeeping, and enforcement, even if a Submission is removed from view in the Services, as permitted by law.

When information is no longer needed, we delete it or de-identify it.

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11) Security

We use reasonable technical and organizational measures to protect personal information (access controls, encryption in transit, logging, and other safeguards). No system is 100% secure; please use strong passwords and keep account credentials safe.

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12) International data transfers

We may store and process information in the United States and other countries. Where required, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers.

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13) Children and age requirements

ContentCraze is not directed to children under 13. Age requirements may vary by region and program:

• United States: 13+; if under 18, parent/guardian consent may be required.
• EU/EEA/UK: 13+; if under the local digital age of consent, parent/guardian consent may be required.
• Other regions: may be 18+ unless Program Rules state otherwise.

If you believe we collected information from a child improperly, contact nick@contentcraze.io.

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14) Your choices & rights

A) Account controls

You may be able to access, correct, or update certain information in-app or in the brand portal.

B) Marketing choices

• Email: unsubscribe using the link in marketing emails or in-app settings (where available).
• SMS: reply STOP to any message to opt out of all text messages; reply HELP for support. Message frequency varies. Standard message and data rates may apply. Consent to receive SMS is not a condition of purchase or use of the Services. We do not share your phone number or opt-in consent with third parties for marketing. See Section 10 of our Terms of Service for full SMS program details.

C) Platform connections

You can disconnect TikTok, Instagram, or other platform access in the Services (where available) and/or through the respective platform's settings.

D) Privacy rights requests

Depending on where you live, you may have rights to:

• request access to personal information we hold,
• request correction,
• request deletion,
• request a copy/portability,
• opt out of certain processing (including “sale/sharing” or targeted advertising where applicable),
• restrict or object to certain processing (where applicable),
• appeal a denied request (where required by law).

To exercise rights, email nick@contentcraze.io. We may verify your identity and request additional information to process your request.

EU/UK: You may lodge a complaint with your data protection authority.

California and other US states: We will not discriminate for exercising rights. You may authorize an agent to submit requests where permitted by law (we may require proof of authorization).

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15) California & US state privacy disclosures (summary)

Depending on your state of residence, you may have privacy rights under laws such as the CCPA/CPRA (California), CPA (Colorado), VCDPA (Virginia), CTDPA (Connecticut), and others.

Categories of personal information (examples)

We may collect the following categories (as defined by applicable laws), depending on how you use the Services:

• Identifiers: name, email, account IDs, IP address.
• Commercial information: subscription plan, purchases, invoices.
• Internet/network activity: usage logs, interactions with our Services.
• Geolocation (approximate): derived from IP address.
• Audio/visual information: likeness/voice as included in Submissions; AI-generated voice clones and lip-synced video produced by Hook Lab.
• Biometric-adjacent information: voice characteristics used for voice cloning and facial geometry used for lip-sync rendering (processed by third-party AI providers for the sole purpose of generating Hook Lab outputs; not used for identification purposes).
• Professional information: brand/team contact details.
• Inferences: program participation signals or fraud-risk indicators.

“Sale” / “Share”

We do not sell personal information for money. If we use certain analytics/advertising cookies that are considered “sharing” for cross-context behavioral advertising, you may opt out by contacting us at nick@contentcraze.io (and, where available, through cookie controls).

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16) Third-party links and platforms

Our Services may include links to third-party sites or services (including TikTok). Their privacy practices are governed by their own policies.

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17) Changes to this Privacy Policy

We may update this Policy from time to time. If we make material changes, we will provide notice (e.g., in-app or by email) and update the “Last updated” date above.

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18) How this Policy relates to our other terms

• Our Terms of Service govern your use of the Services.
• Our Creator Assent governs creator Submissions and the ownership transfer for Accepted Submissions.
• Program-specific rules shown in the Services govern each Marketplace brief and Campaign.

Terms of Service: https://www.contentcraze.io/terms-of-service

Privacy Policy: https://www.contentcraze.io/privacy-policy

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Contact

Questions about privacy? Email nick@contentcraze.io.