87%
of creators have experienced late payments
Platform / Performance Payouts
PERFORMANCE PAYOUTS
Pay for results. Not promises.
Set your rates once. Pay creators based on results. ContentCraze tracks performance and handles payouts automatically, so you can spend less time on operations and more time on growth.
Net 60-90
standard industry payment terms
Automatic
ContentCraze payouts via Stripe
The creator payment model is broken - for everyone.
For brands: Most UGC platforms make you pay flat fees before you know what will perform. Spend $3,000 across 20 creators, and you still might miss your goals if half the content underperforms.
You take the risk up front, even when results don't follow.
For creators: Creators deal with the opposite problem: late payments, missed payments, and long wait times. Great work can still mean waiting weeks or months to get paid.
The result is a trust gap. Brands don't trust outcomes. Creators don't trust payment timelines.
Performance payouts fix both sides. Brands pay for results, and creators earn more when content performs. Payouts run automatically, so everyone can focus on content instead of chasing payments.
Set your rates. We handle the rest.
Set payout rules once. We track performance, calculate earnings, and send payouts automatically.
Set Rates
Set your base rate, bonuses, and platform-specific rates
Track Views
Views update automatically for TikTok and Instagram content
Calculate Earnings
Creator earnings update in real time as results come in
Auto-Payout
Payouts go directly to creators through Stripe
One campaign. Five payout layers.
Most tools give you one payment option. ContentCraze gives you five, so you can match payout strategy to business goals.
Layer 1
Base CPM Rate
Set one per-view rate so cost scales with results. Better content earns more, and you avoid overpaying low performers.
Example: At $3.00 CPM, a creator whose video gets 50,000 views earns $150. A video that hits 500,000 views earns $1,500.
Layer 2
Elite CPM Tier
Reward top creators with a higher rate once they prove results. This helps retain your best performers and improves consistency.
Example: Base CPM of $3.00 for all creators, Elite CPM of $4.50 for creators who've generated 100K+ total views across your campaigns.
Layer 3
Platform-Specific CPM
Set different rates by platform so spend follows performance. Pay more where ROI is stronger, and protect budget where it isn't.
Example: $3.50 CPM for TikTok, $2.00 CPM for Instagram Reels - in the same campaign.
Layer 4
First-Post Bonus
Use a first-post bonus to speed up participation and get campaigns moving faster.
Example: $5.00 first-post bonus + $3.00 CPM. A creator earns $5 just for showing up, then $3 per thousand views on top.
Layer 5
Per-Post Bonus
Add a per-post bonus to increase content volume and test more creative without increasing manual effort.
Example: $2.00 per-post bonus. A creator who submits 5 videos earns $10 in bonuses plus all their CPM earnings.
Know exactly what was earned and paid.
At any time, you can see what each creator has earned, what has been paid out, and what balance remains.
No spreadsheet clean-up. No back-and-forth on totals. Brands and creators can check the same numbers in one place.
TimestampEventCreatorAmountBalance
Mar 5, 10:14amViews credited@creator_a+$12.45$127.45
Mar 5, 10:15amElite CPM bonus@creator_a+$6.22$133.67
Mar 5, 2:00pmPayout processed@creator_a-$133.67$0.00
Clear balances and payout history for every creator, every campaign.
Better for brands. Better for creators.
For Brands
Stop overpaying for underperforming content.
Pay based on performance so budget naturally goes to top content instead of flat-fee videos that miss your goals.
Never process an invoice again.
Earnings and payouts run automatically so your team can stop chasing invoices and focus on campaign performance.
Budget safety built in.
Set a budget once and the campaign closes automatically at the limit, preventing surprise overspend.
Reward your best creators automatically.
Top performers earn more automatically, helping you retain proven creators and improve output quality over time.
For Creators
Get paid for every view. No ceiling.
Creators earn more when content performs, so strong videos keep paying instead of capping upside at a flat fee.
Earnings update in real time.
Creators can see earnings grow in real time, so there is no guessing about what they are owed.
Payouts hit your bank automatically.
Once connected, payouts go straight to bank accounts without manual follow-ups or delayed payment back-and-forth.
Bonuses on top of views.
Stacked bonuses reward participation, consistency, and output volume on top of performance earnings.
The math doesn't lie.
Same campaign. Same 20 creators. Two payment models.
Flat Fee Model
Creators
20
Rate
$150 / video
Total cost
$3,000
Total views
850,000
Effective CPM
$3.53
Videos that underperformed
8 of 20
Wasted spend (< 10K views)
$1,200
Creator who went viral (200K views)
Still earned $150
Performance Payouts (ContentCraze)
Creators
20
CPM rate
$3.00 / 1,000 views
Total views
850,000
Total cost
$2,550
Savings vs. flat fee
$450 (15%)
Low performers earned
$1.50 - $15.00
Top performer (200K views)
Earned $600
Brand risk on bad content
$0
Same content. Same creators. Performance payouts cost the brand 15% less - and the top creator earned 4x more. The incentives work.
Payouts run through Stripe.
Creators connect Stripe once, then payouts go straight to their bank as earnings grow.
No manual transfers, no invoice chasing, and no payment bottlenecks.
Creator connects Stripe
One-time setup in minutes
Earnings accrue as views grow
Balances update automatically as content performs
Payout deposited to bank
Direct bank transfer through Stripe
Creator connects Stripe
One-time setup in minutes
Earnings accrue as views grow
Balances update automatically as content performs
Payout deposited to bank
Direct bank transfer through Stripe
Bank-grade encryptionInstant payouts available180+ countries supportedStop overpaying. Start paying for performance.
Launch your first campaign free. Set your CPM rate, add bonuses if you want, and let the platform handle the rest. No credit card. No invoicing headaches.
No credit card required · First campaign free · Cancel anytime
Frequently asked questions
You set a rate per 1,000 views. If your rate is $3.00, 10,000 views pays $30 and 100,000 views pays $300. Earnings update automatically as results come in.
Yes. You can set platform-specific rates in the same campaign, so your spend matches each platform's value to your business.
Elite CPM is a higher rate for creators who consistently perform. It's a simple way to retain top talent and reward consistent results.
Creators connect Stripe once. Earnings build as content performs, and payouts go directly to their bank. No invoices and no payment chasing.
Only views during your campaign's active tracking window count toward payout. Those earnings are still paid, even if payout happens after the campaign closes.
Set a campaign budget upfront. Spend is tracked automatically, and the campaign closes when the budget is reached so you don't overspend.
Learn how this fits into the full system in What Is UGC Engineering?.
Explore related features: Script Engine and Auto Format Testing.
Want pricing details now? Pricing.