You write a brief. Creators ask 10 questions.
What's the hook? How long should it be? Can I change the ending? Should I show the product or talk about it? The brief was supposed to answer all of this. It didn't.
Platform / Script Engine
SCRIPT ENGINE
Every creator gets a script. Every script follows your format.
The Script Engine generates creator-ready video scripts from your Playbooks, structured into SAY, SHOW, and TEXT tracks so creators know exactly what to say, what to film, and what to overlay. No interpretation. No drift. No more "that's not what I meant."
Unlimited scripts on all plans · Built-in teleprompter · SAY / SHOW / TEXT format
Your brief says one thing. Creators hear ten different things.
Same brief, wildly different videos.
You send one brief to 20 creators. You get 20 completely different interpretations. Some nail it. Most don't. You're paying for all of them.
Revisions take longer than filming.
The first draft misses the format. You send notes. They revise. It's closer but still off. Two rounds later, you've spent more time managing the creator than you would have spent filming it yourself.
Scripts solve this. Not a better brief, a script that tells the creator exactly what to do, frame by frame.
One Playbook. Unlimited scripts. Zero ambiguity.
The Script Engine reads your Playbook, your strategy doc, example videos, production defaults, and must-follow rules, and generates unique script variations that all follow your proven format.
Every script is structured into three tracks:
SAY: What the creator says out loud. The exact words, timed to each beat of the video. This shows in the built-in teleprompter on the creator's phone.
SHOW: What's on screen visually. Product close-ups, screen recordings, lifestyle shots, whatever the format calls for, beat by beat.
TEXT: On-screen overlays and captions. The hook text, bullet points, CTAs, synchronized with SAY and SHOW.
Each script is a unique variation: different hooks, different scenarios, different talking points, but the same structure, same format, same brand rules. You can generate 5 scripts or 50. Every one follows the system.
Hook: "I tried this for 30 days..."
| Beat | SAY | SHOW | TEXT |
|---|---|---|---|
| 1. Hook | I tried this for 30 days and here's what happened | Close-up of product in hand | 30 DAY RESULTS |
| 2. Problem | I was spending $200 a month on... | Creator talking to camera | — |
| 3. Solution | Then I found [product] and everything changed | Product demo / unboxing | GAME CHANGER |
| 4. CTA | Link in bio, trust me on this one | Product + creator smiling | LINK IN BIO |
1. Hook
SAY: I tried this for 30 days and here's what happened
SHOW: Close-up of product in hand
TEXT: 30 DAY RESULTS
2. Problem
SAY: I was spending $200 a month on...
SHOW: Creator talking to camera
TEXT: —
3. Solution
SAY: Then I found [product] and everything changed
SHOW: Product demo / unboxing
TEXT: GAME CHANGER
4. CTA
SAY: Link in bio, trust me on this one
SHOW: Product + creator smiling
TEXT: LINK IN BIO
Creators stop asking questions. Videos start matching your vision.
0
clarifying DMs
When a creator opens the teleprompter and sees SAY / SHOW / TEXT for every beat, there's nothing to ask. The script is the answer.
8 out of 10
videos on-format
Briefs average 3 out of 10. Scripts with clear structure and built-in teleprompter support close the gap between what you want and what you get.
Unlimited
variations
One Playbook generates as many scripts as you need. Different hooks, different angles, different creators. Same format. No duplication.
Found a winner? Multiply it.
When one of your scripts outperforms the rest, you don't need a new idea. You need more versions of the same idea.
Spin Variants take a proven script and generate fresh variations: new hooks, new scenarios, new talking points, that keep the winning structure intact. Each variant is different enough to avoid content duplication across platforms, but close enough to the original that the performance carries over.
Assign each variant to a different creator. Now you have 10, 20, 50 unique videos that all follow the exact format that already proved it works.
Stop rewriting briefs. Start generating scripts.
Build a Playbook, generate unlimited scripts, and give every creator a teleprompter-ready plan. Your first campaign is free.
No credit card required · Unlimited scripts · Built-in teleprompter
Frequently asked questions
It reads your Playbook, strategy doc, example videos, production defaults, and must-follow rules, and generates unique script variations using AI. Each script follows your format but uses different hooks, scenarios, and talking points. You approve scripts before they're assigned to creators.
Every script is structured into three tracks. SAY is what the creator says out loud (displayed in the teleprompter). SHOW is what's on screen visually (product shots, B-roll, etc.). TEXT is on-screen overlays and captions. Together, they remove all ambiguity about what the video should look like.
Yes. Generated scripts start as drafts. You can edit any part: hooks, beats, overlays, before approving them. Only approved scripts are eligible for assignment to creators.
Unlimited on all plans. There's no cap on script generation per Playbook.
Six styles: Talking Head, Green Screen, Snapchat Bar, POV, Slideshow, and Mixed. Each style has tailored script generation that accounts for its specific production requirements.
Yes. Creators see their assigned script with a built-in teleprompter in the ContentCraze app. The SAY track scrolls in the teleprompter while SHOW and TEXT provide visual direction alongside it.
Learn how this fits into the full system in What Is UGC Engineering?.
Explore related features: Playbook Lab, Auto Format Testing, and Performance Payouts.
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