Solutions / For DTC & E-Commerce
FOR DTC & E-COMMERCEYour ad account needs 100 creatives a month. You have 5.
TikTok eats creative for breakfast. Meta wants fresh assets weekly. Your product pages need social proof. And your content team is three people. ContentCraze gives you 90–150 creator videos per month, scripts that ensure brand consistency, and performance data that tells you what to scale, so you can stop firefighting and start building a content engine.
161% higher conversions with UGC on product pages·3–5 day creative lifespan on TikTok·90–150 creator videos per month
The DTC creative treadmill.
You know the drill. Monday: your designer cuts 3 new ad creatives. Wednesday: they’re fatigued. Friday: your ROAS drops because the algorithm has nothing fresh to test. Meanwhile, you’re launching a new SKU next month and need unboxing content, product demos, lifestyle videos, social proof for your PDP, and enough variety to keep TikTok and Meta fed for 30 days. Your content team is already stretched. Your agency wants $500 per video. Your last influencer batch was 10 videos. 3 were usable.
This is the creative velocity problem. And it only gets worse as you scale.
Ad creative fatigue
TikTok creatives fatigue in 3–5 days. Meta needs fresh assets weekly. If you’re recycling the same 5 videos, your CPMs are climbing and your audience has tuned out.
Expensive per-video costs
Agencies charge $300–$750 per video. Freelancers are cheaper but inconsistent. At 50+ creatives per month, flat-fee models break your budget before they break your growth ceiling.
Inconsistent quality
You send a brief. The creator interprets it however they want. Half the videos miss your messaging. A quarter are off-brand. You spend more time giving feedback than launching campaigns.
No time to test
You know you should be testing hooks, formats, and angles. But when you barely have enough content to post, testing is a luxury you can’t afford.
One platform feeds your entire funnel.
From awareness to conversion to retention, every stage of your DTC funnel needs creator content. Here’s how ContentCraze fills each one.
High-volume, scroll-stopping TikTok and Reels content that makes people discover your product.
How ContentCraze delivers
- 90–150 creator videos per month, more content in one cycle than most brands produce in a quarter
- Multiple content angles (unboxing, lifestyle, problem/solution, demo) from one Playbook
- Auto Format Testing finds your winning format and routes new creators to it automatically
- Multi-platform campaigns hit TikTok and Instagram simultaneously
Social proof, product demos, and authentic reviews that move people from “interested” to “add to cart.”
How ContentCraze delivers
- Every video is owned by your brand. Use it on product pages, landing pages, and email campaigns
- Scripted content ensures creators hit your key product benefits and differentiators
- Tracking Projects gives you live performance data: views, engagement, and completion rates on every piece of content
- Research tools show what’s working in your category so your content matches what buyers are already watching
Paid ad creative that converts, and enough volume to test hooks, audiences, and angles without running dry.
How ContentCraze delivers
- Your organic campaigns are a creative testing ground. You see which videos perform before spending ad dollars
- One-click TikTok Spark Ad authorization turns organic posts into paid ads instantly
- Full campaign creation (Campaign → Ad Group → Ad) directly from ContentCraze
- Download any video for Meta, YouTube, or Google Ads
90–150 videos per month. Not per quarter.
One Post Party campaign generates more content than most DTC brands produce in 3 months. Creators join from ContentCraze’s network, follow your Playbook scripts, and post to TikTok and Instagram. You set the CPM rate and budget. Creators earn based on the views their content generates. The result: a constant stream of fresh, on-brand creator content at a fraction of the cost of flat-fee models.
videos per month
follow the format
turnaround with first-submit bonuses
Every creator follows your format. Not their interpretation of it.
The reason 70% of freelance UGC misses the mark is the brief. A 20-page doc gets skimmed, interpreted differently by every creator, and produces wildly inconsistent output. ContentCraze replaces briefs with Playbooks, structured systems that generate SAY/SHOW/TEXT scripts for every creator. The built-in teleprompter means creators follow your script live while filming. Must-follow rules enforce your non-negotiables. The result: 85% of videos follow your exact format.
Test creative organically. Scale winners into paid.
Every Post Party campaign is a free creative testing ground. You see which videos get views, which hooks grab attention, which formats drive engagement, all before you spend a dollar on ads. When you find a winner, authorize it as a TikTok Spark Ad with one click or download it for Meta, YouTube, or any other ad platform. No more blind testing with ad spend. Your organic data tells you exactly what to boost.
spent to test creative (organic campaigns)
to turn organic post into a paid ad
Every campaign makes the next one smarter.
Auto Format Testing runs multiple Playbook formats in the same campaign and automatically identifies the winner. Auto-Scale routes new creators to the best-performing format without you touching anything. Tracking Projects gives you live metrics on every URL across TikTok and Instagram. Script-level analytics show which hooks and angles drive the most views. By month 3, your campaigns are running on data, not instinct.
How DTC brands use ContentCraze.
Product launches
Flood launch day with 50+ creator videos across TikTok and Instagram. First-submit bonuses drive 24–48hr turnaround.
Learn more →Always-on content
Run monthly campaigns that compound. Reusable Playbooks, returning creators, auto-scaling formats.
Learn more →Paid ad creative
Pre-test creative organically. Scale winners into TikTok Spark Ads and Meta with one click.
Learn more →Product seeding
Send product to creators with structured scripts and tracking. 85%+ post rate vs 20–30% industry average.
Learn more →Seasonal campaigns
Holiday drops, summer launches, back-to-school. Reuse Playbooks every season with fresh scripts and updated products.
Learn more →Content for PDPs
Use creator videos as social proof on product pages. UGC on PDPs drives up to 161% higher conversions.
Learn more →Why DTC brands are moving to UGC-first.
higher conversion on product pages with UGC
Yotpo
of consumers more likely to buy from brands using UGC
Stackla
higher CTR on UGC-based Facebook ads vs brand creative
Meta for Business
lower CPC when using creator content in paid ads
Meta for Business
Start Free. Scale When You're Ready.
Cancel anytime. No long-term contracts.
Your First Campaign Is Free
Launch one campaign with full access to Playbooks, Scripts, Hook Lab, and Project Track. No credit card. No time limit.
Start Your First Campaign FreePro - Annual plan available at $149/mo
- Unlimited campaigns and unlimited creators
- Full analytics and Auto Format Testing
- One-Click Spark Ads
- Performance Payouts and priority support
- Research-backed script generation and approvals
Start free. Scale at $249/mo.
That's less than one day of a creator manager's salary. ContentCraze pays for itself after one winning format.
Your competitors are testing 50 creatives a week. Are you?
First campaign free. No credit card. Launch a Post Party, get 90–150 creator videos a month, and see what happens when you have enough content to actually test, iterate, and scale.
No credit card required · First campaign free · Content you own forever