Too slow
Influencer negotiations take weeks. Your launch timeline doesn't have weeks. By the time content goes live, the launch window has passed and momentum is gone.
Solutions / Product Launches
PRODUCT LAUNCHES
Launch with 90+ voices. Not just yours.
Your polished brand video gets 2,000 views. Creator content from real people gets 500,000+. ContentCraze floods your launch with 90–150 creator videos per month across TikTok and Instagram, so your product launches with social proof, not silence.
97% more likely to buy after seeing UGC on TikTok·2.5× more authentic than brand content·161% higher conversions with UGC on product pages
The way most brands launch is broken.
You spent months building this product. Now it's launch week and the marketing plan looks like this: one hero video from your in-house team, 3–5 influencer partnerships (negotiated over weeks, delivered late), a few paid ads recycling the same brand footage, and an email to your existing list. You hit publish and wait.
The result? Your product launches into silence. Your content reaches the people who already follow you. Nobody new discovers it. The algorithm doesn't care about your production budget. It cares about volume, variety, and authenticity.
Too few voices
3–5 influencer posts don't create a moment. They create a blip. Your product needs to show up everywhere at once, not in three feeds over two weeks.
No social proof at scale
New products have zero reviews, zero testimonials, zero "people actually use this" content. Consumers see a polished ad and scroll. They see 90+ real people talking about it and stop.
From product-ready to 90–150 creator videos per month.
Here's what a product launch looks like when you have a system, not a hope.
Build your launch Playbook
Paste your product details, key benefits, target audience, and visual style into Playbook Lab. Set your must-follow rules: the claims creators can make, the features to highlight, the tone to hit. Add example videos if you have them.
Generate scripts for every angle
One Playbook generates multiple scripts: unboxing, first impressions, problem/solution, lifestyle integration, demo. Each script tells creators exactly what to SAY, SHOW, and overlay as TEXT. No interpretation needed.
Launch your Post Party campaign
Set your CPM rate, your budget, and your start date. Add first-submit bonuses to incentivize creators to film fast. Open it to ContentCraze's creator network. Creators see the campaign, claim a script, and start filming.
90–150 videos hit feeds within the first month
Creators post to TikTok and Instagram, with the first batch going live within days of launch. You watch the views roll in from your dashboard. Performance data shows you which angles are resonating. Your product launches with real people talking about it, not just your brand account.
The numbers behind why this works.
92%
of consumers trust recommendations from real people, even strangers, over brand advertising. Your product launch needs real voices, not another polished ad.
Source: Nielsen
28%
higher engagement when campaigns mix creator content with brand content vs. brand-only. A launch isn't a single video. It's a wave.
Source: Comscore
6.9×
more engagement on UGC posts than brand-generated content. The algorithm rewards authenticity. 90+ creators posting beats one brand account posting 90 times.
Source: Stackla / Nosto
Start Your Product Launch Campaign Free
No credit card required
What changes when you launch with ContentCraze.
Without ContentCraze
- 3–5 influencer videos over 2 weeks
- Weeks of negotiation and contracts
- $500–$2,000 per video, flat fee
- Polished but ignored by algorithm
- No data until weeks later
- One product angle per creator
- Content you license
With ContentCraze
- 90–150 creator videos per month
- One campaign setup, creators self-serve
- CPM payouts, pay only for views
- Authentic and algorithm-friendly
- Real-time performance data on every video
- Multiple scripted angles: unboxing, demo, lifestyle, problem/solution
- Content you own, forever
Built for the one thing launches can't afford to waste: time.
First-submit bonuses
Set a bonus that pays creators extra for being among the first to submit. This drives fast turnaround: most campaigns see their first submissions within 24–48 hours. Your launch doesn't wait for creators to "get around to it."
Timed campaign windows
Set your campaign to go live on a specific date. Creators film and submit during the window, and content hits feeds when you need it, not whenever they feel like posting. Coordinate your launch day content the way you coordinate everything else.
Your next product deserves more than 3 influencer posts.
Launch your first Post Party campaign for free. Get 90–150 creator videos per month. See which angles perform. Scale the winners into paid ads. All from one platform.
No credit card required · First campaign free · Content you own forever
Frequently asked questions
Most campaigns see their first submissions within 24–48 hours of going live, especially when you set first-submit bonuses. A typical Pro subscription generates 90–150 creator videos per month, with the first batch going live within days of launch. If you're planning a launch, we recommend opening your campaign at least one week before launch day.
Yes. Playbook scripts tell creators exactly what to SAY, SHOW, and overlay as TEXT, frame by frame. Must-follow rules enforce your key claims, disclaimers, and talking points. Creators follow a structured script through their built-in teleprompter, not a brief they interpret on their own.
Post Party campaigns have configurable start and end dates. Use first-submit bonuses and post bonuses to incentivize fast turnaround. You control when the campaign opens, when it closes, and what creators are incentivized to deliver quickly.
Yes. All content submitted through ContentCraze is owned by your brand, forever. No licensing fees, no usage windows, no renegotiation. Download any video from your Content Library and use it anywhere: organic social, paid ads, your website, email, presentations.
ContentCraze Pro starts at $249/month, which includes 2 Post Party campaigns per month plus the full platform (Playbook Lab, Script Engine, Smart Matching, Research, Content Library). Creator payouts are separate: you set your own CPM rate and budget. There are no per-video fees. Use our ROI Calculator to see your specific numbers.
Absolutely. That's one of the biggest advantages. Your organic Post Party campaign acts as a creative testing ground: you see which videos get views before spending a dollar on ads. Then use one-click TikTok Spark Ad authorization or download videos for Meta, YouTube, or any other ad platform. Learn more on our UGC for Paid Ads page.
Learn more: ROI Calculator · UGC for Paid Ads · Playbook Lab · Script Engine · Auto Format Testing · Pricing