Scripts, not briefs
Creators don't interpret a 20-page doc. They get a structured script with SAY/SHOW/TEXT tracks that tells them exactly what to do, frame by frame. The built-in teleprompter means they follow it live while filming.
Tools / ROI Calculator
ROI CALCULATOR
How much is bad UGC actually costing you?
Most brands pay $150–$500 per creator video. But when only 30% follow the brief, your real cost per usable video is 3× what you think. Plug in your numbers and see what changes when creators actually follow a system.
Your current approach
$
%
Industry average: 25–35%
With ContentCraze
Plan
$
Recommended: $5–$15
Cost per usable video
$146
With ContentCraze
$1,000↓ 85% less per usable video
Usable videos
51
was 9
Monthly spend
$7,449
was $9,000
Annual savings
$18,612
per year
| Traditional | ContentCraze | |
|---|---|---|
| Videos produced | 30 | 60 |
| Usable videos (follow brief) | 9 (30%) | 51 (85%) |
| Subscription cost | — | $249 |
| Creator costs | $9,000 (flat fees) | $7,200 (CPM payouts) |
| Total monthly cost | $9,000 | $7,449 |
| Cost per video (all) | $300 | $124 |
| Cost per usable video | $1,000 | $146 |
| Wasted on unusable content | $6,300 | $1,117 |
You asked for 30 videos. ContentCraze produces ~120 videos per month. You'll get 30 extra videos included, more content to test, more winners to find.
Start Your First Campaign Free
No credit card required · First campaign free
Why 85% of ContentCraze videos follow the format.
Pay for performance
You're not paying flat fees upfront for content that might miss the mark. Creators earn based on the views their content generates. Their incentive is aligned with yours: make content people actually watch.
Auto-scale winners
ContentCraze automatically identifies your best-performing format and routes new creators to it. Your campaign gets smarter every day without you touching anything.
The cost the calculator doesn't show.
The numbers above cover production costs. But there's a cost that doesn't show up in any invoice: the time your team spends managing creators, rewriting briefs, giving feedback on videos that missed the mark, and uploading content to ad platforms one video at a time.
With traditional UGC, every video that doesn't follow the brief costs you a review cycle, a feedback email, and sometimes a reshoot. Multiply that by 20 creators and you've burned a week of your team's time on content management instead of strategy.
ContentCraze eliminates that overhead. Creators follow scripts. Videos arrive in your Content Library. One-click Spark Ad authorization sends them straight to TikTok Ads. Your team spends time picking winners, not fixing mistakes.
How it compares.
Freelance / Marketplace
- $150–$500 per video
- 25–35% follow the brief
- No performance data
- Manual upload to ad platforms
- One video at a time
Agency
- $500–$2,000 per video
- Higher quality, still inconsistent
- Weeks-long turnaround
- No organic performance data
- 5–10 videos per batch
ContentCraze
- $249/mo + CPM payouts
- 85% follow the format
- Real-time performance data on every video
- One-click TikTok Spark Ads
- 90–150 videos per month
You already know the numbers. Now see them in action.
Your first Post Party campaign is free. No credit card required. Launch a campaign, get 90–150 creator videos, and see which ones perform, before you spend a dollar on ads.
No credit card required · First campaign free · Unlimited scripts on all plans
Frequently asked questions
The calculator uses conservative estimates: 120 videos per month (the actual range is 90–150), 15,000 average views per video, and 85% format compliance. Your actual results will vary based on your niche, CPM rate, and creator pool size. Most brands find their real numbers exceed these estimates once they've run 2–3 campaigns.
Your Pro ($249/mo) or Pro Unlimited ($499/mo) subscription covers the entire platform: Playbook Lab, Script Engine, Smart Matching, Research tools, Content Library, Tracking Projects, and TikTok integration. Creator payouts (CPM) are separate and come from the campaign budget you set. There are no per-video fees, licensing costs, or hidden charges.
Because a $300 video that doesn't follow your brief is worth $0. When only 30% of your videos are usable, your effective cost is 3× what you think. Cost per usable video shows what you're actually paying for content you can use, and that's where ContentCraze dramatically changes the math.
At very low volumes (under 10 videos/month), flat-fee approaches can be cheaper on paper. But the calculator doesn't capture the time cost of managing freelancers, giving feedback, and dealing with inconsistent output. As soon as you scale past 15–20 videos/month, the ContentCraze model pulls ahead on both cost and quality.
You set a CPM rate (cost per 1,000 views) when creating a campaign. Creators earn based on the actual views their content receives after posting. A $8 CPM means a video with 50,000 views earns the creator $400. You only pay for views: if a video gets 500 views, the creator earns $4. Your budget is never exceeded because payouts are capped at your campaign budget.
Yes. Post Party campaigns are open to ContentCraze's creator network. Creators join because they earn based on performance: the better their content, the more they earn. Volume depends on your niche, CPM rate, and budget. A well-structured campaign with Playbook scripts and a competitive CPM rate typically attracts 90–150 participating creators each month.
Explore related features: Auto Format Testing and Playbook Lab.
See how this applies to paid ads: UGC for Paid Ads.
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